My work. It’s only the tip of the iceberg.

Sharon Arminio’s Resume:

Great Lakes Scrip Center Work:

“Thank-Scrip-ing Day” Email Series:

Target: Coordinators of the nonprofit organizations and families of the organizations.

Objective: To raise awareness of the Thank-Scrip-ing Day promotion and to urge and persuade them in partaking in this offer.

“Extra Order” Email Series: 

Target: Coordinators of the nonprofit organizations.

Objective: To remind and urge coordinators to squeeze in an extra order, that they might not have placed, on this extra opportunity before the holidays.

ScripNow Email and Eflash Series:

Target: Coordinators of the nonprofit organizations and families of the organizations.

Objective: To remind our target that our products are perfect for the holiday season, to show the easiness and quickness of the shopping process and how it’s perfect for the on-the-go parent and fundraising enthusiast.

“The Great Gap Giveaway” Email Series:

Target: Coordinators of the nonprofit organizations and families of the organizations.

Objective: To raise awareness of “The Great Gap Giveaway” and to encourage buying of Gap Inc. to be qualified for this particular giveaway.

Facebook Photo Cover Copy:

Target: Nonprofit organizations and parents who like our “ShopWithScrip” Facebook page.

Objective: To spread the holiday cheer and to tie in our  email promotions. To generate likes, traffic and comments on our Facebook page.

Facebook “Guessing Game” Video Series:

Target: Nonprofit organizations and parents who like our “ShopWithScrip” Facebook Page.

Objective: To generate likes, traffics and comments on our Facebook page. To connect personally with our clients.

Freelance Graphic Design: 

Brochure: 

Target: Interested Condo Owners.

Objective: To give a thorough overview of the potential real-estate opportunity.

 Flyer:

Target: Business Owners.

Objective: To provide information and intrigue business owners about the new Business Brokerage group with CENTURY 21 Affiliated Chicago.

Postcard: 
Target: Real Estate Owners.
Objective: To establish a new professional relationship with the agent.

Gorilla 76 Internship Work:

CASA Web Copy:

Target: Adults interested in volunteering in the child-welfare system.

Objective: To show the need and impact of CASA volunteers.

Blog Post:

Target: Followers of Gorilla 76.

Objective: To critique Tiger Woods’ new Nike Commercial:

National Student Advertising Competition:

Plans Book:

Target: 18-25 year olds.

Problem: Perception of State Farm being their “parents’ insurance” and the thought process: “Insurance?  Why would I need that?”

Objective: Bring State Farm to the 21st century and show them that insurance is necessary. State Farm gets them so they need to get State Farm.

St. Louis University Course Work:

Smart Car Print Campaign:

Target: City dwelling. Young couples and single adults.

Objective: To generate buzz and awareness of a car that is suitable for not only the city, but everywhere in between.

Purell Television Campaign:

Target: 18-23 year old males. Social. Party Animals. On-the-go.

Objective: To make him understand that Purell is essential for his game and, more importantly, for his health.

Heifer International Print Campaign:

Target: Environmental conscience and charitable giving. Financially established families.

Objective: To generate awareness about Heifer International.

Direct Mail Piece:

Target: Bored vacationers of all ages.

Objective: To entice travelers of Grand Haven’s small town charm.



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