Sharon Arminio’s Resume:
Great Lakes Scrip Center Work:
“Thank-Scrip-ing Day” Email Series:
Target: Coordinators of the nonprofit organizations and families of the organizations.
Objective: To raise awareness of the Thank-Scrip-ing Day promotion and to urge and persuade them in partaking in this offer.
- Thank-Scrip-ing Day Coordinator Email 1
- Thank-Scrip-ing Day Coordinator Email 2
- Thank-Scrip-ing Day Family Email 1
- Thank-Scrip-ing Day Family Email 2
- Thank-Scrip-ing Day Family Email 3
- Thank-Scrip-ing Day 12:01 a.m. Email
“Extra Order” Email Series:
Target: Coordinators of the nonprofit organizations.
Objective: To remind and urge coordinators to squeeze in an extra order, that they might not have placed, on this extra opportunity before the holidays.
- Extra Order Coordinator Email 1
- Extra Order Coordinator Email 2
- Extra Order Coordinator Email 3
- Extra Order Coordinator Email 4
ScripNow Email and Eflash Series:
Target: Target: Coordinators of the nonprofit organizations and families of the organizations.
Objective: To remind our target that our products are perfect for the holiday season, to show the easiness and quickness of the shopping process and how it’s perfect for the on-the-go parent and fundraising enthusiast.
- Bonuses Coordinator and Family Email
- Stocking Stuffer and The Great Gap Giveaway Eflash
- Perfect Last Minute Gift Email
“The Great Gap Giveaway” Email Series:
Target: Coordinators of the nonprofit organizations and families of the organizations.
Objective: To raise awareness of “The Great Gap Giveaway” and to encourage buying of Gap Inc. to be qualified for this particular giveaway.
- The Great Gap Giveaway Coordinator Email 1
- The Great Gap Giveaway Coordinator Email 2
- The Great Gap Giveaway Coordinator Email 3
- The Great Gap Giveaway Family Email 1
- The Great Gap Giveaway Family Email 2
- The Great Gap Giveaway Family Email 3
- The Great Gap Giveaway Winners Email
Facebook Photo Cover Copy:
Target: Nonprofit organizations and parents who like our “ShopWithScrip” Facebook page.
Objective: To spread the holiday cheer and to tie in our email promotions. To generate likes, traffic and comments on our Facebook page.
- Thank-Scrip-ing Day Facebook Cover Photo
- Santa Facebook Facebook Cover Photo
- A Gift For Every Season Facebook Cover Photo
- Give Twice This Year Facebook Cover Photo
- True Light of Christmas Facebook Cover Photo
Facebook “Guessing Game” Video Series:
Target: Nonprofit organizations and parents who like our “ShopWithScrip” Facebook Page.
Objective: To generate likes, traffics and comments on our Facebook page. To connect personally with our clients.
Freelance Graphic Design:
Brochure:
Target: Interested Condo Owners.
Objective: To give a thorough overview of the potential real-estate opportunity.
Flyer:
Target: Business Owners.
Objective: To provide information and intrigue business owners about the new Business Brokerage group with CENTURY 21 Affiliated Chicago.
Gorilla 76 Internship Work:
CASA Web Copy:
Target: Adults interested in volunteering in the child-welfare system.
Objective: To show the need and impact of CASA volunteers.
Blog Post:
Target: Followers of Gorilla 76.
Objective: To critique Tiger Woods’ new Nike Commercial:
National Student Advertising Competition:
Plans Book:
Target: 18-25 year olds.
Problem: Perception of State Farm being their “parents’ insurance” and the thought process: “Insurance? Why would I need that?”
Objective: Bring State Farm to the 21st century and show them that insurance is necessary. State Farm gets them so they need to get State Farm.
St. Louis University Course Work:
Smart Car Print Campaign:
Target: City dwelling. Young couples and single adults.
Objective: To generate buzz and awareness of a car that is suitable for not only the city, but everywhere in between.
Purell Television Campaign:
Target: 18-23 year old males. Social. Party Animals. On-the-go.
Objective: To make him understand that Purell is essential for his game and, more importantly, for his health.
Heifer International Print Campaign:
Target: Environmental conscience and charitable giving. Financially established families.
Objective: To generate awareness about Heifer International.
Direct Mail Piece:
Target: Bored vacationers of all ages.
Objective: To entice travelers of Grand Haven’s small town charm.
